Each of the following ten marketing tips is based on a highly effective – but often overlooked marketing tactic. How many are you using? How many have you overlooked? Tip 1: Insulate yourself against the impact of change by increasing the number of products and services you offer… and by using a variety of different marketing methods. Only a small portion of your total business will be affected if the sales of one product declines or the response to one marketing method drops. Tip 2: Customers...